Your readers quote you.
Now they can wear you.

We turn your newsletter’s world into merch.
Built, branded, and shipped automatically.
No setup. No inventory.
Just passive income and deeper connection.

Get started

Writing every week is hard.
Merch feels impossible.

Setting up Shopify

Designing products

Dealing with fullfillment

Most writers give up, or never start at all.

We build your entire merch shop for you.

Soft Launch handles every piece: from design to delivery.

Brand-aligned merch design

Store setup on your domain or Shopify

Print-on-demand fulfillment

Automated payouts

You keep writing. We handle everything else.